Research & Evaluation
Audience Evaluation & Research
Visitor Experience Assessment & Journey Mapping
Integrated Institutional Analytics & Benchmarking
Program & Exhibition Evaluation
Background Literature Reviews
We conduct a full program evaluation to dig deep into our clients’ processes to ensure the work fulfills a larger core mission.
We use evaluation tools such as mobile ethnographies to understand why visitors come; emotive touchpoints to map the highs and lows of a visit; survey intercepts to gather data on what visitors are experiencing in real-time, and tried-and-true program observations to measure user behavior.