Research & Evaluation

Audience Evaluation & Research

Visitor Experience Assessment & Journey Mapping

Integrated Institutional Analytics & Benchmarking

Program & Exhibition Evaluation

Background Literature Reviews

We conduct a full program evaluation to dig deep into our clients’ processes to ensure the work fulfills a larger core mission.

We use evaluation tools such as mobile ethnographies to understand why visitors come; emotive touchpoints to map the highs and lows of a visit; survey intercepts to gather data on what visitors are experiencing in real-time, and tried-and-true program observations to measure user behavior.